2011—2012
Duvel, Creative Consultant and Strategist
Created educational website, trade print ads and designed in-bar promotions and sampling drive.
Pushed family owners to redesign bottle label and employ more approachable, friendly tone throughout communication vehicles.
Leveraged Belgian beer heritage, artistry and ritual to create an accessible, non-beer snob experience.
RITUAL REFURBISHED
“Pour Unhurriedly”
OVERHAULED LABEL
“Bottle conditioned. Four generations of the Moortgat family have brought together Pilsner malts, Bohemian hops, and a unique yeast strain to create this intense, aromatic and beguiling ale. This Belgian favorite is best enjoyed chilled with discerning friends or good-looking strangers.”
