2011—2012
DripDrop Hydration, Creative Director and Brand Strategist
Built internal ad agency with full-time staff and contractors. Led creative development to evolve identity and packaging, defined key messaging, and managed marketing of Association of Volleyball Professionals sponsorship.
Created a full range of distinctively branded marketing and advertising materials from in-store and promotional items to print and TV commercials. All with a very frugal budget, and all within one year. Sales tripled during my tenure.
Implementation brand strategy across pay grades, personalities and disciplines.
TONE
BATTLE READY. LITERALLY.
Playing professional sport is often compared to battle: the struggle against others, the stakes involved, the personal exertion. Increasingly trainers, coaches, and players, are looking for ways to have that exertion take less of a toll. One key method is to prevent dehydration. Dehydration affects both physical and mental performance, and recovery. DripDrop, a next gen hydration powder, treats and prevents dehydration. Fast.
Don’t just take our word for it, ask a U.S. Ranger or a Navy Seal. Politely.
(affixed to product samples at SXSW)
WE KNOW WHAT YOU DID LAST NIGHT
NO JUDGEMENTS BUT YOU’RE PROBABLY DEHYDRATED
We can fix that fast. Drip Drop is next gen hydration. Just add one of the samples to water, and prepare to bounce back. And then bring this coupon on back to Walgreens or CVS and ensure maximum hydration, whatever you’ve been up to the night before.
“Mike was contracted to put together a brief to hire an ad agency. We were so impressed with our experience that we ended up changing plans and created an in-house agency led by him. Mike quickly built strong relationships throughout the organization. While a total team player, he’s unafraid to ask tough questions and was a strategic provocateur in our brand’s evolution.
Tactically, he produced great creative (from TV spots to in-store displays) that demonstrably moved needles for our business. Plus, he always managed to do it within our startup budget constraints and rushed timelines. His experience as an entrepreneur gives him an added dimension above and beyond his strong creative background.
Finally, he’s a charming, personable guy that makes the time in the trenches more enjoyable. You hope you’ll get to work with Mike.”